B&M Northgate, Darlington, rolls out Christmas stock

Jingle bells, Christmas trees and hot chocolate may be over 100 days away but in a discount retailer in Darlington it looks like it’s time for holiday cheer already – do you think it’s too early?

B&M on Northgate is already getting into the Christmas spirit this year with everything from clothes to gift sets already available in store.

Festive preppers can go and get their hands on pyjamas, chocolate, dog treats and toys, socks, Christmas bags and wrapping as well as signature stockings in time for the big day in December.

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Whilst the rest of the store is not themed, Northgate’s B&M has a whole aisle dedicated to Christmas this year with some shoppers clearly already taking advantage of the items on offer.

Is it too early for Christmas merchandise in shops? Let us know in the comments.

Here are some images of the stock that has already made its way into stores:

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